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BUILDING BRANDS AND BELIEVERS
Material type:
TextPublication details: John Wiley & Sons (Asia) Pte. Ltd., Singapore 2002Description: xvi,267ISBN: - 0470820675
- 658.8342 W499B
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8342 W499B (Browse shelf(Opens below)) | Available | A151325 |
Total holds: 0
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| 658.8342 SU61M MARKETING RESEARCH AND CONSUMER BEHAVIOUR | 658.8342 SZ47U UNDERSTANDING THE CONSUMER | 658.8342 UN2 UNDERSTANDING CONSUMER DECISION MAKING | 658.8342 W499B BUILDING BRANDS AND BELIEVERS | 658.8343 B394 The behavioral economics of brand choice | 658.8343 P274w Wired to care | 658.8343 R126c Choice-Based conjoint analysis |
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