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Making marketing happen : how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald

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Material type: Text

TextPublication details: Amsterdam Elsevier 2005Description: xvi, 377pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.802 Sm52m (Browse shelf(Opens below))	Available		A163172

Total holds: 0

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Previous	658.802 L284g Greener products	658.802 M363s Sustainable marketing	658.802 P412s Strategic integrated marketing communication	658.802 Sm52m Making marketing happen	658.802 SM64M3 MARKETING COMMUNICATIONS	658.803 F414M MARKETING STRATEGY	658.804 B75B BUSINESS-TO-BUSINESS MARKETING	Next

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