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Making marketing happen : how great companies make strategic marketing planning work for them ; foreword by Malcolm McDonald

By: Material type: TextTextPublication details: Amsterdam Elsevier 2005Description: xvi, 377pISBN:
  • 9780750662484
Subject(s): DDC classification:
  • 658.802 Sm52m
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.802 Sm52m (Browse shelf(Opens below)) Available A163172
Total holds: 0

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