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Marketing to rural consumers : understanding and tapping rural market potential
Material type:
TextLanguage: English Publication details: New Delhi Excel Books 2009Description: vii, 365 pISBN: - 9788174467201
- 338.10954 M341
Contents:
Summary:
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.10954 M341 (Browse shelf(Opens below)) | Available | A167782 |
Total holds: 0
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| 338.1 Sh23k9 Krishi arthashastra | 338.10184 Ag81 Operations research methods for agricultural decisions | 338.10954 D451s strategy of food and agriculture in India. | 338.10954 M341 Marketing to rural consumers | 338.10954 Sa47e Economic efficiency in Indian agriculture | 338.10954 V191a Agricultural growth in India | 338.10954 W324 Water management, food security and sustainable agriculture in developing economies |
Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.
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