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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business School Press 2005Description: xv, 240pISBN:
  • 9781591396192
Subject(s): DDC classification:
  • 658.802 K56b
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.802 K56b (Browse shelf(Opens below)) Available A168104
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur shelves, Collection: General Stacks Close shelf browser (Hides shelf browser)
658.802 F413m4 Marketing strategy 658.802 H554m Marketing strategy 658.802 K455S8 STRATEGIC MARKETING PROBLEMS 658.802 K56b Blue ocean strategy 658.802 L284g Greener products 658.802 M363s Sustainable marketing 658.802 P412s Strategic integrated marketing communication

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