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Database marketing : analyzing and managing customers
Material type:
TextSeries: International Series In Quantitative Marketing / Edited By Jehoshua Eliashberg ; Publication details: New Delhi Springer 2008Description: xxiv, 871pISBN: - 9788184893847
- 658.872 B613d
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.872 B613d (Browse shelf(Opens below)) | Link to resource | Available | A168351 |
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| 658.8703 T139v VOLUNTARY RETAIL CHAINS IN JAPAN | 658.8708 AL72S SERVICE FRANCHISING | 658.871 H367c CONTROLLERSHIP IN DEPARTMENT STORES | 658.872 B613d Database marketing | 658.872 C268K CASES ON ELECTRONIC COMMERCE TECHNOLOGIES AND APPLICATIONS | 658.872 Si54h HOW TO START AND OPERATE A MAIL-ORDER BUSINESS | 658.878 H264c CHECKOUT MANAGEMENT |
Springer International Edition
Includes bibliographical references and index.
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