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Beating low cost competition : how premium brands can respond to cut-price rivals
Material type:
TextSeries: Time Business Series ; Publication details: New Delhi Wiley India 2009Description: xvi, 256pISBN: - 9788126525041
- 658.827 R959b
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 R959b (Browse shelf(Opens below)) | Available | A172038 |
Total holds: 0
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| 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS | 658.827 R526M THE MAKING OF A NAME | 658.827 R959b Beating low cost competition | 658.827 SE55B BRAND POSITIONING | 658.827 St82 The strategy of global branding and brand equity | 658.827 V26G GLOBAL BRAND STRATEGY |
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