Innovation and strategy of online games
Material type:
TextLanguage: English Series: Series on technology management ; v. 14 / edited by J. TiddPublication details: London Imperial College Press 2009Description: xx, 220pISBN: - 9781848163560
- 338.477948 W629i
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf(Opens below)) | Available | A170088 | ||||
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PK Kelkar Library, IIT Kanpur | General Stacks | 338.477948 W629i (Browse shelf(Opens below)) | Cop.2 | Available | A170089 |
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| 338.477 T667t Textbook of cultural economics | 338.47791 V862e3 Entertainment industry economics | 338.477948 W629i Innovation and strategy of online games | 338.477948 W629i Innovation and strategy of online games | 338.477960973 An26s Sport-commerce-culture | 338.47874 C823 Paper profits | 338.5 Ai32p Production and decision theory under uncertainty |
Includes bibliographical references (p. 211-214) and index.
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
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