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Cultural strategy : using innovation ideologies to build breakthrough brands
Material type:
TextPublication details: New Delhi Oxford University Press 2010Description: xv, 387pISBN: - 9780199587407
- 658.827 H742c
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.827 H742c (Browse shelf(Opens below)) | Available | A170587 |
Total holds: 0
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| 658.827 B733 Brand management [4 v.] | 658.827 B733 Brand management [4 v.] | 658.827 EL53E2 THE ESSENTIAL BRAND BOOK | 658.827 H742c Cultural strategy | 658.827 K587 DEVELOPING NEW BRANDS | 658.827 K848B B2B BRAND MANAGEMENT | 658.827 P936B BRAND MANNERS |
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