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Service marketing [4 vol.]
Material type:
TextPublication details: Los Angles Sage 2010Description: 4 v.(xlv,345p, vi,430p, vi,407p, vi,435p)ISBN: - 9781849205740
- 658.8 Se69
Contents:
Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf(Opens below)) | vol.1 | Available | A173434 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf(Opens below)) | vol.2 | Available | A173435 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf(Opens below)) | vol.3 | Available | A173436 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.8 Se69 (Browse shelf(Opens below)) | vol.4 | Available | A173437 |
Total holds: 0
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| 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 Se69 Service marketing [4 vol.] | 658.8 SH 23M MARKET RESEARCH | 658.8 SH59H HANDBOOK OF RELATIONSHIP MARKETING | 658.8 T249R ROMANCING THE CUSTOMER |
Contents:Vol.1. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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