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Business-to-business marketing [4 vols.]

By: Contributor(s): Material type: TextTextPublication details: Los Angeles Sage 2010Description: 4v. (various pagings)ISBN:
  • 9781849205467
Subject(s): DDC classification:
  • 658.804 B964
Contents:
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.804 B964 (Browse shelf(Opens below)) vol.2 Available A174745
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.804 B964 (Browse shelf(Opens below)) vol.3 Available A174746
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.804 B964 (Browse shelf(Opens below)) vol.4 Available A174747
Books Books PK Kelkar Library, IIT Kanpur General Stacks 658.804 B964 (Browse shelf(Opens below)) vol. 1 Available A174744
Total holds: 0

Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.

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