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Using qualitative research in advertising : strategies, techniques and applications
Material type:
TextPublication details: Los Angeles Sage 2012Edition: 2ndDescription: xv, 218pISBN: - 9781412987240
- 659.1072 Us4q2
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
Books
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 659.1072 Us4q2 (Browse shelf(Opens below)) | Link to resource | Available | A175980 |
Total holds: 0
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| 659.1019 C85m MARKETING COMMUNICATIONS | 659.10202 B285h HANDBOOK OF ADVERTISING MANAGEMENT | 659.103 G76e2 ENCYCLOPEDIA OF ADVERTISING | 659.1072 Us4q2 Using qualitative research in advertising | 659.108 As78p PERSPECTIVES IN ADVERTISING MANAGEMENT | 659.1082 Qu44e ETHICS, ADVERTISING AND RESPONSIBILITY | 659.10942 B78s SPENDING ADVERTISING MONEY |
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