A concise guide to market research : the process, data, and methods using IBM SPSS statistics

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Material type: Text

TextSeries: Springer Texts In Business And Economics ; Publication details: Berlin Springer 2014Edition: 2ndDescription: xxii, 347pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	PK Kelkar Library, IIT Kanpur	General Stacks	658.83 Sa76c2 (Browse shelf(Opens below))	Available		A180581

Total holds: 0

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Previous	658.83 M341 Marketing research	658.83 M341d5 MARKETING RESEARCH	658.83 M728Q QUALITATIVE MARKETING RESEARCH	658.83 Sa76c2 A concise guide to market research	658.83 SE69 SERVICESCAPES	658.83 SU22M MARKETING RESEARCH	658.83015118 F857Q QUANTITATIVE MODELS IN MARKETING RESEARCH	Next

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