PROMOTIONAL DECISION MAKING
Material type:
TextSeries: Mcgraw-Hill Marketing Science Institute Series ; Publication details: N. Y. Mcgraw-Hill 1964Description: 254Subject(s): DDC classification: - 658.8 R565p
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.8 R565p (Browse shelf(Opens below)) | Link to resource | Available | 30058 |
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| 658.8 R311 RESEARCH IN MARKETING | 658.8 R328i INTRODUCTION TO MARKETING MANAGEMENT | 658.8 R36h HOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN | 658.8 R565p PROMOTIONAL DECISION MAKING | 658.8 R812m MARKETING PROFICIENCY | 658.8 R897M MASTERING MARKETING | 658.8 Sa73m MARKETING MANAGEMENT |
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