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Marketing research : an applied orientation [7th rev. ed.]
Language: English Publication details: Pearson 2019 NoidaEdition: 7th rev. edDescription: xxxiii, 955pISBN:- 9789353433291
- 658.83 M294m7
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.1 (Browse shelf(Opens below)) | Copy.1 | Available | A186054 | |||
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.2 (Browse shelf(Opens below)) | Copy.2 | Available | A186055 | |||
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Text Books
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PK Kelkar Library, IIT Kanpur | TEXT | 658.83 M294m7 cop.3 (Browse shelf(Opens below)) | Copy.3 | Available | A186056 |
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| 658.8 R661h pt.2 How brands grow [pt.2 rev. ed.] | 658.816 V888p Principles of pricing | 658.83 M294m7 cop.1 Marketing research an applied orientation [7th rev. ed.] | 658.83 M294m7 cop.2 Marketing research an applied orientation [7th rev. ed.] | 658.83 M294m7 cop.3 Marketing research an applied orientation [7th rev. ed.] | 658.8342 Sch1c5 cop.4 Consumer behavior [5th ed.] | 658.8342 Sch32c6 cop.3 Consumer behavior [6th ed.] |
With a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions.
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