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Business-to-business marketing [4 vols.]
Material type:
TextPublication details: Los Angeles Sage 2010Description: 4v. (various pagings)ISBN: - 9781849205467
- 658.804 B964
Contents:
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf(Opens below)) | vol.2 | Available | A174745 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf(Opens below)) | vol.3 | Available | A174746 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf(Opens below)) | vol.4 | Available | A174747 | |||
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Books
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PK Kelkar Library, IIT Kanpur | General Stacks | 658.804 B964 (Browse shelf(Opens below)) | vol. 1 | Available | A174744 |
Total holds: 0
Browsing PK Kelkar Library, IIT Kanpur shelves, Collection: General Stacks Close shelf browser (Hides shelf browser)
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| 658.803 F414M MARKETING STRATEGY | 658.804 B75B BUSINESS-TO-BUSINESS MARKETING | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 B964 Business-to-business marketing [4 vols.] | 658.804 H229T TECHNICAL MARKETING COMMUNICATION |
Contents: v. 1. Introducing B2B marketing -- v. 2. Channels, chains and inter-organizational relationships -- v. 3. Industrial networks and B2B marketing strategy -- v. 4. B2B marketing programmes.
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